Digital signage campaigns are a vital component of IU’s overall digital signage strategy. As part of the license agreement, each digital signage device is set up for automatic deployment of university-wide and campus specific campaign content.
Campaigns are approved by University Communications and Marketing and are evaluated based on alignment with campus and university priorities and existing allocations. Digital signage device license holders are required to display campaign content on their digital signs for a limited amount of time per hour (10 minutes max).
Campaign content is automatically deployed and usually contains vital information targeted toward all students or faculty/staff for the entire university or an entire campus. These types of campaigns are classified as “leadership level” and sign managers are obligated to display them on all their digital signage devices. “Opt-in” campaigns are, as the name suggests, optional (license holders are not required to display them) but still go through the approvals and quality assurance processes based on current university priorities and existing allocations.
In some special cases we may grant a full or partial exemption from displaying campaign content.
Valid reasons for exemptions include that the digital signs are:
- Wayfinding or interactive display (kiosk) only
- Food menu boards (e.g. residence hall, library, student center)
- Static information (directory, welcome sign)
- Performance venue or museum signage
Examples of signs that should display university announcements include:
- Residence hall lounges, hallways, egress
- Dining hall lounges and seating
If you believe your device qualifies for being exempt from campaign content, use the online exemption form to submit your request.