Digital signage campaigns allow for university entities to promote their marketing or information campaigns to be displayed to a university-wide audience or campaigns targeted toward an entire campus. The digital signage system is managed by the UITS Enterprise Experience Team.
Campaign requests are open to any school or unit and are submitted online. Requests are evaluated based on alignment with campus and university priorities and existing allocations. Requests are processed on a first-come-first-served basis. Even if a given campaign is worthy of approval we are unable to approve all requests. The further in advance you submit your request, the greater the chance is that your campaign will be approved.
In order to provide equal opportunities to all, an approval process is needed which limits the number of digital signage campaigns that we can approve for any client over the course of a year. The approval process is designed to limit the amount of total campaign content we obligate our sign managers to, so that their own marketing efforts remain effective.
- 4 promotions per year, per unit.
Each unit/school is limited to only 4 promotions per year. - Maximum duration is 3 months.
Approved campaigns may run no longer than 90 days. - Only one campaign, with one image, at any time.
In order to provide abundant opportunity for all marketing initiatives, each unit/school may run only one campaign at any time. Depending on available bandwidth, approval for 4 promotions in one year may not be possible. - Limit the combined total of ALL currently running campaigns.
University wide and campus specific digital signage campaigns will be managed by digital signage admins and UCM brand leaders. Through the approvals process, brand leaders will limit the combined total of ALL campaigns to 10 minutes of display time per hour. Individual campaign images are displayed ranging from 15-30 seconds each. Due to these limits we strongly recommend planning in advance to increase the chance of your request being approved.
Sign managers have the ability to favor their own internal marketing content.
To manage the display time for the unit’s own internal marketing efforts versus campaign initiatives, sign managers have the ability to increase the occurrence of their own content as needed.
Best practices for preparation of campaign content
Campaign images must be provided at 2 specific sizes in landscape and portrait orientation. See examples (You must be signed into Google at IU via one.iu.edu).
A custom go.iu URL and/or QR code are effective tools to further the success of your promotion. A custom URL is easy for your viewers to remember and is highly recommended for best results.
For additional questions or feedback please contact dsign@iu.edu.